In recent years, the cryptocurrency market has experienced explosive growth. With the rise of digital currencies like Bitcoin, Ethereum, and others, businesses in the crypto industry are eager to maximize their online visibility and drive traffic to their websites. That’s where crypto SEO comes into play.
Crypto SEO refers to the process of optimizing your cryptocurrency website to rank higher in search engine results and increase visibility to potential customers. By utilizing various search engine optimization techniques, you can ensure that your website appears at the top of the results pages when people search for keywords related to your cryptocurrency offerings.
So why is crypto SEO important? A higher search engine ranking can lead to increased website traffic, which in turn can result in more leads, sales, and revenue for your business. By making your website more discoverable and accessible to your target audience, you can also build trust and credibility in your brand.
Here are 12 SEO strategies that you can use to optimize your cryptocurrency website:
1. Run a Website Audit Of your current website
The first step in the cryptocurrency SEO strategy is to audit your own website. Without it, you won’t be able to identify the root cause of your website’s issues, which will overshadow your other strategies.
If you are a novice in the SEO field and don’t know what a website audit is, let me know! A website audit is a thorough analysis of your website’s performance, technical structure, and content. It helps identify any issues that may be affecting your website’s search engine visibility and provides a roadmap for improvement.
To run a website audit, you can use specialized free auditing tools like Screaming Frog or paid SEO tools (such as Ahrefs, Ubersuggent, Semrush, etc.). These tools will give you a broad overview of your website, including things like broken links, missing meta descriptions, duplicate content, slow page load times, etc.
So, make sure to audit your website and solve the problem you found, then begin applying the next strategy.
2. Do Competitor Analysis
After running a successful SEO audit and fixing the core problems, you have to conduct an in-depth competitor analysis. You must do it because this will help you further develop your own strategy and make your content better than your competitors, making your website more visible to the audience. Usually, competitor analysis helps you evaluate your competitors’ strengths and weaknesses in order to improve your own SEO strategy.
However, following the best method is always helpful to do things correctly. To help you analyze your competitor, we have divided the process into three parts. Let’s look at how you can analyze the competitors of your cryptocurrency website:
i. Competitor Content:
As Cryptocurrency is gaining popularity over time, the competition level is rising rapidly. For that, it is very important to follow up-to-date SEO trends. And here, analyzing competitors’ top content can give you a better idea of what the key factors are that your competitor is following and doing well.
When analyzing your competitor’s content, you have to find out what types of content your competitor is using to attract and engage the audience, how well they optimize content, and what’s pushing your competitor’s content higher on SERP. It can be a backlink, unique structure, rich information, and more!
ii. Competitor Backlinks:
The second thing you have to analyze from your competitor is the backlink profile. Once, the trend used to be “The more backlinks, the better,” but in modern SEO, you have to look at how many high-quality backlinks your competitor has for top pages. To do this, you will need appropriate backlink research tools.
However, Domain Authority (DA) is not the only factor that determines the quality of backlinks. Facts such as good technical SEO health, less spam score, relevancy, fewer outbound links, etc. increase the quality of backlinks. For more details, you can read our blog “how to check backlink quality” to identify backlink quality.
And when you are done analyzing your competitor’s backlinks, you have to work on building more quality backlinks for your content. If your content contains quality information and you have managed to gain better backlinks, your content will definitely shine.
iii. Competitor SWOT analysis:
And finally, you have to do your competitor’s SWOT analysis. The word SWOT refers to strengths, weaknesses, opportunities, and threats. Let’s see the process:
- Strengths: At first, identify the key strengths of the competitor’s website, such as its user-friendly design, strong brand reputation, comprehensive product range, etc. You must know your competitor’s strengths to create better content.
- Weaknesses: After that, you have to see the areas where the competitor’s website may be lacking, such as poor loading times, limited payment options, outdated technology, etc. When you get to know your competitor’s weaknesses, you can make them stronger for your website.
- Opportunities: Thirdly, you have to identify the areas where the competitor’s website could expand or improve, such as by adding a mobile app, offering personalized recommendations, and more. So, make sure to use these opportunities on your website.
- Threats: Lastly, you have to analyze threads. External factors that could negatively impact a business, product, or service, like competitive but less SV content, changes in market trends, changes in economic factors, regulations, poor cyber security, etc., can be treated on a website. So, analyzing threats helps a website to keep its activities at a safe level.
By analyzing these competitor factors you will have a better idea about how to create better content than your competitors. In addition, this will also help you to build your own strategy to achieve success.
3. Market Analysis For Crypto Market
The market for cryptocurrencies is expanding rapidly and changing as well. For that, it is very important to keep yourself updated about what type of cryptocurrency is currently popular, which currency is more stable, the development of crypto technology, changes in the target audience, and more.
So, make sure to deeply research crypto market trends and optimize your content based on that. This will help you to create a more effective SEO strategy that targets your target audience.
4. Keyword Research For Crypto Industry (AIDA Process)
Depending on Market research, you have to complete keyword research for new content that has a decent search volume. Because creating content on a topic that people are not interested in is a waste of time as it can’t bring proper clicks and engagement.
For cryptocurrency-related websites, it is best to follow the AIDA process to research a keyword for a group of content. The AIDA process (attention, interest, desire, action) is a useful framework for keyword research as it helps you identify keywords that people use at different stages of the buying process.
5. Compile Data and Make an SEO Strategy
Once you’ve conducted market research and keyword research, it’s time to compile the data and make an SEO strategy. Your strategy should include a plan for improving your website’s technical structure, improving your on-page optimization, and building high-quality backlinks. But it should be updated and unique. Remember, the goal of your strategy should be focused on rich information and user experience.
6. Technical SEO
Technical SEO is a crucial part of any SEO strategy. It involves optimizing the technical aspects of your website to make it easier for search engines to crawl and index your content. This includes things like optimizing your website’s structure, improving page speed, setting up redirects, and more.
It not only makes your cryptocurrency website easier to crawl and index, but it also makes it very user-friendly. A good technical SEO strategy can make your website very easy to navigate, fast-loading, and mobile-friendly, which can help website users a lot.
However, technical SEO won’t be that much effective until you optimize your content properly. So, after ensuring technical facts, make sure to run on-page optimization.
7. On-Page Optimization
It doesn’t matter what type of website you are operating; good on-page optimization is a must. On-page SEO helps to make content optimized for search engines and users alike. Well-optimized content makes content easy to digest using proper multimedia, easy-to-understand structure, suitable linking structure, and more.
There are numerous on-page SEO practices that were once effective but are now ineffective. At present, an on-page strategy that makes content more user-friendly is the first priority. Here, our updated on-page SEO checklist can help you out. So, follow this on-page checklist to optimize your crypto website to increase its visibility.
8. Content Publish & Update
After completing on-page SEO, it’s time to publish or update the content. This is a very simple task. Here, you have to make sure your snippet information is well-written. And it is also recommended to recheck all the on-page SEO facts and content structure. When you think your content is ready to perform, simply publish it or upgrade it.
Though it is not a direct ranking factor but publishing and updating content on a regular basis increases content’s visibility significantly. So, you should aim to publish new crypto content on a regular basis, whether it’s blog posts, articles, listing content, or infographics. You should also ensure that your content is relevant and up-to-date.
9. Off-Page SEO/Link Building
For competitive niches like cryptocurrency, you must look for link-building opportunities. As we already mentioned, the off-page SEO strategy has changed, so it is very important to follow the updated checklist. Now, all that matters in off-page SEO are high-quality backlinks from relevant websites. So, all you have to do is follow a complete process for getting high-quality backlinks from cryptocurrency-related content.
10. Negative SEO Monitoring
SEO practices that can harm your website are referred to as “negative SEO.” This can be done by your competitor or yourself by following the wrong SEO practices. For example, too many fake reviews, spammy backlinks, and duplicate or scrapped content can harm your website in the long term. Usually, these attempts are made by toxic competitors who want to overcome your crypto site by following negative SEO practices.
In addition, wrong SEO practices such as using keywords too many times, use of copyrighted images, use of prohibited words, etc. are also part of negative SEO. So, you must be careful using bad SEO practices, and if you have done it mistakenly make sure to fix it. You can notice these practices by examining or analyzing your rank-dropped content.
For that, monitoring negative SEO is very important. By monitoring negative SEO, you can take necessary action before it is too late. Otherwise, negative SEO can reduce your website’s performance gradually, and for that, you may lose a lot of opportunities.
So, make sure your website is not suffering from negative SEO by analyzing performance and spammy backlinks using SEO tools. And if you find negative SEO, don’t panic. Updating your content with a proper SEO strategy and removing spammy backlinks, reporting on fake reviews, and removing duplicate content can make your content shine again.
11. Content Performance Tracking
Regular performance tracking can let you know if your crypto SEO is doing great or not. It also helps to identify negative SEO practices. Because cryptocurrency is a highly competitive niche, even a minor error in SEO implementation can cause your website’s performance to deteriorate over time. And if you make it too late to apply a new strategy to your rank-dropped content, your competitor may go out of your reach.
For that, you have to check your website’s performance gradually and look for low-performing keywords to build and apply a proper strategy. Here, tools like Google Analytics, GSC, or paid options like Ahrefs, Ubersuggest, etc. can help you track performance.
12. Strategy Update based on Performance
Finally, you should regularly update your SEO strategy based on the performance of your website. If your website’s rankings are improving, it means that your strategy is working.
If your website’s rankings are not improving, it means that you need to make changes to your strategy. In such a case, you have to analyze your competitor again to set up a better strategy and enrich your content information.
And most importantly, you have to improve your content as much as you can to make it more user-friendly. In addition, you also have to run an SEO audit again to figure out if there are any errors with your website’s SEO strategy.
Furthermore, when you are done setting up a new strategy and solving problems that you have found, you have to wait a few days and keep track of your website’s performance again and again until it gets ranked.
Frequently Asked Questions:
Why is SEO important for cryptocurrency websites?
SEO is important for cryptocurrency websites because it helps improve their search engine visibility and increase organic traffic. This can help crypto businesses reach their target audience and increase their chances of success.
What are the benefits of conducting a website audit?
The benefits of conducting a website audit include identifying any issues that may be affecting your website’s search engine visibility, improving your website’s technical structure, and providing a roadmap for improvement.
How does competitor analysis help with SEO?
Competitor analysis helps with SEO by giving you a better understanding of what your competitors are doing well and where they’re weak. This information can help you create a more effective SEO strategy that targets your target audience.
In conclusion, a well-thought-out SEO strategy is crucial for businesses looking to succeed in the competitive cryptocurrency market. By following these 12 SEO strategies, you can improve your website’s search engine visibility, increase organic traffic, and reach your target audience.