Following SEO trends are very essential because SEO aspects change over time in order to provide the most relevant content to the audience. As the number of websites is increasing over time and the competition is rising rapidly, SEO has changed a lot in the last few years. But how much does it change?
Well, SEO does not change that much, but the field of prioritizing aspects has shifted. And this is not very difficult if you do research and find out the latest trend that works great! To assist you in keeping yourself up-to-date, we have made a list of SEO trends that you can follow in 2023.
1. Quality Content
Producing high-quality, informative, and engaging content that adds value to the audience will always be a top priority in SEO. It is nearly impossible to maintain a higher ranking without ensuring content quality. Though poor content may be ranked temporarily due to a solid strategy, a high authority profile, or quality backlinks, it will eventually lose rank.
What Are the Best Practices to Produce High-quality Content This Year?
The best practices for creating quality content in 2023 are as follows:
I. Cover the Full Topic With Rich Information.
Quality content must be covered from A-Z so that users can get all the information they need on the same content and won’t switch to other websites to seek information. Covering the whole topic increases website view time, and the more time users spend on the content, the more priority it gets from Google to keep it ranking higher. So, you must cover your content with richer information than your competitors’ articles to provide value to users.
II. Look for LSI and Related Keywords and Implement
Researching LSIs or related keywords helps a lot to find out the most related topics that can be added to the content to enrich the information. For example, you are creating content about “Best Party dress”. And when you place this keyword on the Keyword Research tool to find out some related content, you will see some related results like “Best party suit for a baby boy, Best party dress for a baby girl, Best old man party dress, etc.” Isn’t it possible to use these related keywords within the content to make it more informative and helpful?
III. Make Content Easy to Read & Understand
When creating quality content, one must keep in mind that a major percentage of the world’s population doesn’t know English very well. For that, using easy and common words inside the content is always a good option. Otherwise, it can increase the bounce rate from non-English speakers’ sides.
To make content more user-friendly and easy to understand, you can follow some simple steps.
- Use short paragraphs: A short paragraph helps people understand a paragraph that they just read. Reading a long paragraph without proper spacing can put pressure on the reader’s brain as they have to focus on reading so they don’t mess up the lines. Overall, one writer must use short paragraphs to make their informative content readable for all types of audiences.
- Image: Images help to summarize information and help to understand the topic in a better way. In addition, it also gives relief to the eyes after reading a long paragraph. For that, it is better to use infographics and necessary images throughout the content.
- Video: Sometimes it gets difficult to explain the topic properly using words. Especially for tutorial-related topics. For that, it is better to write a process or tutorial-related topic explaining each step one by one and add a video later for better understanding.
IV. Proper Linking Structure
To keep content on point and not make it so massive that users feel bored reading it, adding internal and external links is very important. Internal and external links help to add more value to content as they guide users to some important content they might look for.
V. Answer the Most Relevant Question
It is best practice to answer all the questions that might come to the reader’s mind after reading the blog. It is very common to have some questions and confusion after reading about an unknown topic. For that, adding FAQs (frequently asked questions) is a good way to add value to the content and make it a pack of information.
These are common SEO practices that have been used by experts for a long time and continue to work well. Quality content was a part of the early trends, and it still is and will be a part of future SEO trends. It is because the goal of search engines is to give rank to the most relevant, informative, and useful content.
Backlinks are the links that lead to your website from other sites. It is still a vital part of SEO, and hopefully, it will be valuable in the future as well. It significantly increases content’s value and creditability in the eyes of search engines, which helps content rank higher.
If you are an SEO guy, then you might hear some people claim that off-page SEO doesn’t work nowadays. It’s been told by a few people in recent years. Don’t listen to them! There are so many backlink case studies that prove that off-page SEO used to work great and will in 2023.
It is true that some backlinks don’t work well, and the reason behind it is poor quality. An inbound link from a website that has a low DA, a high spam score, or is from an irrelevant web page, etc. is considered a low-quality backlink. According to 2023 SEO trends, a single backlink from a high-authority website works better than hundreds of low-quality backlinks. So, you must check backlink quality before outreach.
However, it is not a very easy task to gain a backlink from a high-quality website. It requires following complete steps one by one and takes a lot of time. Factors such as link relevancy, spam score, authority, content quality, etc. need to be considered before trying to reach out for a backlink. With this thing kept in mind, we have made a complete high-quality backlink checklist that can help you a lot.
3. E-A-T (Expertise, Authority & Trustworthiness)
E-A-T is an important factor in SEO as it focuses on ensuring that the website and its content are written by experts and are trustworthy. In other words, this is actually a measurement that search engines like Google use to evaluate the quality of a website’s content. Not only does it build trust with Google, but with visitors as well.
The practice of building E-A-T is not new, but in 2023, the value of E-A-T will have significantly increased. Now the question is, how to build E-A-T for a website properly?
Process of Building E-A-T in 2023
To improve your website’s E-A-T, you can take a number of steps, such as:
I. Build a Team of Authors
Having a team of experts on a website increases its credibility of the website. To let people and search engines know that you have expert workers on your website, you must create an attractive and clean author bio and mention certification if the authors have one.
III. Share Content With Rich Information
Content with rich information not only helps the content get ranked but also builds trust with the audience. It makes no sense that you work hard and follow other aspects of E-A-T but share valueless content compared to competitors. Though publishing quality content is not directly involved with E-A-T, it helps a lot to build audience trust.
IV. Build Your Brand
Representing your website as a brand and working with it can significantly increase a website’s trustworthiness. If you already have a brand and have recently launched a website, make sure to include website links in all campaigns you run, and don’t forget to highlight the brand name. Following current trends, social media works great in establishing a brand.
V. Establish a Strong Social Media Presence
A strong social media presence helps a website in many ways. For example, it increases website traffic, aids in website promotion, increases solid engagement, aids in a better understanding of the target audience, and so on. Apart from this, a strong social media presence builds a solid E-A-T profile. So, it is very necessary to maintain social sites to get all the mentioned benefits and to build a good E-A-T profile.
VI. Link Author’s Social Media Account to Website
Adding the author’s social media link on the “about us” page, the “bio,” and other places lets the reader know that the author has enough skills in the website’s field and that words from them are truly valuable. But if the author’s description of the website and social media activities is different, then it can create a negative impression. So, it is important to make sure there is a well-written author profile on the website that is linked to the author’s social media accounts. This will let search engines know that the author profiles are real and that the people who work for the website are true professionals.
4. Mobile Optimization
The number of mobile devices used for searching for something on search engines is rising rapidly. You might be surprised to hear that more than half of Google searches nowadays are coming from mobile devices. As search engines are mainly focused on user experience, your website content must be mobile-optimized. In the previous year, mobile optimization worked great, and it will in 2023.
So, what do you think? Your website is mobile-optimized or not? If you don’t know about it, don’t panic. This is very easy to determine.
How Can I Make Sure the Website is Mobile-Optimized?
To make sure your website is mobile-friendly or not, first, you have to use it on your mobile device. If your website design looks good and works smoothly on mobile phones, then this is great. After that, you have to make sure your website loads faster on mobile devices. You can test your website speed on a mobile phone using Page Speed Insights.
If you discover that your website is not mobile-friendly after testing, simply use a mobile responsive design and compress the multimedia files on your website.
5. Featured Snippets
“Featured Snippet” is a summary of answers that the search engine displays on top. Content that is featured in snippets gets a lot of clicks. In 2022, the featured snippet worked great, diverting huge traffic from a keyword, and it is expected to work even better this year.
Usually, search engines like Google collect data from the most relevant content, summarize it, and feature it on the SERP. But to make your content worth featuring, you have to optimize it for featured snippets.
To make your content worth featuring, you have to follow some steps:
- Understand your content intent and write about it.
- Use headings and subheadings to make it easier for the crawler to scan.
- Organize information by using list and table formats.
- Use schema markup.
- Provide a clear, concise answer.
If you follow these steps for well-written content and adhere to SEO best practices, you can expect your content to appear on SERPs with rich snippets. However, you must be patient, as SEO is a continuous process that requires time and optimization to rank higher.
6. Structured Data
As per my personal research, content that contains structured data has better visibility, and the CTR remains higher than that of general content. In case you don’t know what structure data is, let me tell you.
Structured data is a markup language that helps search engines understand the content better. Compared to regular content, only content that contains structure data (schema codes) shows rich snippets on SERP.
For example, if you search “chicken recipe” on Google, you will see some of the results with photos, preparation details, ingredient lists, etc. For job websites, search engines feature job categories and requirement-related features under the website. But if you look carefully, not every website features rich data under the content.
Why? Rich snippets appear on SERPs for websites or content that search engines properly understand. And the structure data (schema codes) assists search engines in better understanding the content and website.
Now, you may assume why structure data is important in 2023. But do you know how to create schema codes to structure website data? You won’t need to be a professional webmaster to create schema codes for your website. There are a lot of tools, like the Schema Markup Generator (JSON-LD), that can help you create schema codes easily.
Core Web Vitals
Core Web Vitals is a set of metrics that measure how users experience the website. It is designed to help website owners and marketers determine the performance showing loading speed, interactivity, and visual stability of a page. Websites with a fast loading speed have been shown to perform better on SERPs in recent years. So, definitely, these were ranking factors in previous times and will be an effective SEO practice this year as well.
8. Voice Search Optimization
Voice search has been a trend for some years, and it is still a trend this year. People are using voice assistants like Alexa and Google Home to search the web. And for that, it’s becoming increasingly important to optimize your website for voice search. This means thinking about the types of questions people might ask when using a voice assistant and making sure your website has the answers.
For example, if you run a local restaurant, you’ll want to make sure your website includes information about your menu, hours of operation, and location, so that when someone asks their voice assistant for the menu of a nearby Italian restaurant, your website will come up in the search results.
But how to make content optimized for voice search? That’s simple. To optimize your content for voice search, you have to use natural words throughout the content, work on long-tail keywords, and keep the content relevant and optimized.
9. Artificial Intelligence in SEO
Artificial intelligence is a technology that is being used to optimize websites in many ways. such as content optimization, content creation, creating unique images using AI software, etc. You might be thinking, “How?”
AI tools work by analyzing various elements of a text, such as keyword density, sentence length, tone, and grammar. Based on these analyses, the tool then generates suggestions for improvement to optimize the content for the desired goals. The suggestions may include adding or removing keywords, rephrasing sentences, and adjusting the tone.
In 2019, Google released the BERT (Bidirectional Encoder Representations from Transformers) algorithm, which uses neural networks to understand the context of a search query. From then on, it becomes important for website owners to optimize their content for BERT to improve their rankings. And the optimization software that is being used this year also follows last year’s Google algorithm update requirement. So, definitely, using AI technology this year can bring success to your website.
Many people, however, believe that AI-generated or “optimized” content does not perform well in SERPs. That is not true! It makes no difference whether the content is written or optimized by a human or an AI tool; your content will rank well and drive traffic if it contains genuine information and provides more value to users than competitor content. In addition, fully human-optimized content sometimes contains many notable errors. Isn’t it good to have AI-optimized content compared to poorly optimized human content?
10. Video SEO
Video is one of the most popular content on the internet. It is not only popular but also more effective for some topics. And that is why, according to 2023 SEO trends, video optimization and uploading have become so important. The search engine giant Google, now giving more priority to video content to rank higher for mostly tutorials or problem-solving-related topics.
For example, if you are creating tutorial topics, instead of writing content, you can make a small video and upload it to YouTube. Definitely, it will perform better than written content on it if the video is optimized and has a good search volume for the topic’s keyword.
To optimize a video for SEO, you can simply optimize the video title using keywords, create a good description, optimize thumbnails, include tags & categories, use subtitles, and keep the video relevant to search queries. When it is done, you can post it to popular video-sharing apps like YouTube, TikTok, Facebook Watch, etc., but make sure you have used these social sites’ names to match your website. This will help a lot in building a website E-A-T and improving your website’s visibility.