CBD, or cannabidiol, is a rapidly growing industry, as there are not enough suppliers to meet demand. For that, there is a huge possibility of get success in presenting products online. Usually, an online presence allows businesses to sell products to a mass audience rather than operating a business in a local store or running a franchise.
To establish a CBD business online, creating a business website is the best way to do so. Some businesses start presenting products through social media channels and ultimately open websites later to build audience trust.
However, this is not very simple as there is huge competition in the cannabidiol business, and to keep your business site ahead of top competitors, you must follow a suitable SEO strategy.
In this article, we will discuss 12 CBD SEO strategies that can lead your business toward ultimate success. But before that, have a look at why it is important to follow an SEO strategy for CBD businesses.
Importance of CBD SEO
When running a cannabidiol business online, SEO is a must to increase your website’s presence in front of a mass audience. CBD SEO is essential because it helps a lot to present content based on audience needs, makes it easy to understand, and keeps the content on point. And to do this properly, you have to do proper keyword research, On-Page optimization, link building, and more.
Following an SEO strategy not only makes content valuable to the audience but also increases the value of the content to search engines. Which helps a lot to get ranked and get more and more visits from potential customers. Additionally, CBD SEO can also help to establish credibility and trust with customers, as a higher ranking on search engines can indicate that a business is reputable and has relevant, high-quality information on its website.
In short, following SEO for CBD companies is essential to increase the brand’s reputation and visibility, which in turn increases sales. And to do this effectively, you must follow a CBD SEO strategy using the right method.
“Now you know why it is important to follow the CBD SEO strategy to boost sales. To keep your business two steps ahead of others, you must have knowledge about all marketing channels and how they can benefit your CBD website. See the top marketing channels below that you can use to represent your brand”.
Top CBD Marketing Channels
There are so many marketing channels that you can use to promote your CBD products. But as not every channel brings top-level engagement, spending time on less effective options is like a waste of time. So, if your plan is big, you must follow top-level marketing channels to promote your business. Let’s see which marketing channels are best for CBD business:
I. Social Media:
For any type of business, social media platforms like Facebook, Instagram, and Twitter are the most popular options. Not only that, this is considered the most effective marketing channel for CBD products, as there are billions of daily active users. The social media giant, Facebook alone has over 1.9 billion daily active users. Isn’t that a plus point for marketing? The more people, the better!
So, maintain social media channels like Facebook, Twitter, Instagram, TikTok, etc., and share the website’s content to increase reach.
II. Influencer Marketing:
In recent years, top marketers around the world have started using influencer marketing, as it brings top-level engagement from so many different communities. It not only increases a brand’s sales but also makes the brand’s name well-known to users. In simpler words, influencer marketing means making a deal with a famous social media person to promote a brand’s product.
So, if you want to promote your CBD product through influence marketing, make partnerships with social media influencers who have a large following in the health and wellness community. It will increase the exposure and credibility of your CBD products.
III. Email Marketing:
Sending emails to the target audience can help a lot to generate leads and drive sales. For that, most CBD websites keep a subscription form on their website with a view to collecting emails. Using subscribers’ emails, it becomes easier to share promotional messages in front of the most relevant audience. These messages can include information about products or services, as well as special offers, discounts, or other incentives to encourage recipients to make a purchase or take some other action.
IV. Content Marketing:
Creating and sharing informative and educational content about CBD can help establish a business as a credible source of information and can also help increase visibility through search engines. You will see that most businesses that have an online presence are involved in content marketing to let the audience know the brands have enough knowledge about the products they are selling. And that is how content marketing helps to gain audience trust, which ultimately drives sales.
V. Affiliate Marketing:
Affiliate marketing is performance-based marketing that costs nothing until it generates sales. The good thing about this marketing is that the company gets sales without investing money in marketing. Here, affiliate marketers, promote a band’s product in many ways with a view to getting sales commission. This increases brand value and reputation and makes a band well-known.
So, if you want people to run their marketing campaigns to promote and sell your CBD product in exchange for sales commissions, consult a web developer and add an affiliate program to your website. And after that, all you have to do is promote your affiliate program to affiliate marketers, and then let the marketer do their work to increase your sales.
VI. Online Advertising:
Running online ads on platforms such as Google, Facebook, and Instagram can help to increase visibility and drive traffic to a website from relevant communities. Though it is better to drive traffic from organic sources but it takes time and sometimes fails to bring the desired traffic. Where online advertising guarantees to make a content visible in front of a mass audience in a short period of time.
These six marketing channels are the most effective and proven way to increase a brand’s reputation and boost sales. So, if you have owned or worked for a CBD industry, make sure to apply marketing strategies to promote your business in front of mass audiences.
“Obviously, sales from marketing campaigns help a lot, but no method can boost sales as much as a successful SEO strategy can. Though it takes some time to get a traffic boost applying SEO Strategy, it helps to grow your business gradually which does not fade over time if done properly. And to do this in the proper way, make sure to follow all the tips and strategies below!”
12 CBD SEO Tips & Strategies
Some SEO strategies can vary over the business while there are some strategies that work on every website. For that, understanding the SEO strategy for a specific business is necessary. Fortunately, we have come up with 12 SEO tips and strategies that will help your CBD business grow over time.
1. Study your Audience
To run a successful online CBD business, it is important to understand your audience’s needs and preferences. This can be done by studying their interactions with CBD products and determining which types of products they prefer and which have the most demand. So, do research on your CBD products’ target audience, and plan how you or your band can provide the best service to them.
2. Competitor Research
It is very common to have competitors when you are running an online business. And CBD companies are not different in that case. You have to conduct in-depth competitor research to find out the treasure to keep your site one step ahead of others.
To find out who your top competitors are, all you have to do is type in some keywords that you are planning to create content with and see the Google search results. From SERP (Search Engines Result Page) results you can easily find out your competitor. After that, analyze your competitors’ websites, keywords, and backlinks to identify gaps in your own strategy and find opportunities to outrank them.
3. Keyword Research
Researching keywords is one of the most important tasks in SEO. Whether you are working on a niche site or an actual business, you must find keywords that have a decent search volume and less competition. Proper keyword research can lift a business website in a very limited time. If you are new to SEO, you might be thinking about how to research keywords in a proper way for CBD businesses. To make it easier for you, we have divided the research process into three piles.
I. New Keyword
To research new keywords, it is necessary to use tools like Keyword Planner, Ahrefs, Ubersuggest, or similar other tools. These tools provide a list of keywords related to the seed keyword, along with search volume and other matrices. For your CBD website, you can use “cannabidiol” as a seed keyword and search for it using tools. By doing that, you will see there will be so many suggested results due to the search volume. From the results, you can simply choose a keyword with the highest search volume.
II. Competitor’s Keyword
Finding keywords from competitors is a great idea. As most successful competitors conduct keyword research, you can get keyword ideas from them and occasionally you can use them too. But when writing content for the same keyword your competitor has, your copy must have more detailed information and resources. Otherwise, your content may not perform better than your competitor’s.
III. Keyword Gap
The “keyword gap” in SEO refers to the difference between the keywords that a website is currently optimizing for and the keywords that its competitors are targeting. Identifying these gaps can help a website improve its search engine rankings by targeting keywords that its competitors are not focusing on. This can be done through various keyword research tools and techniques, such as analyzing the competitors’ websites and backlink profiles.
4. Website Audit
A regular website audit is a must to identify any type of SEO issue. It helps to identify technical issues such as broken links, crawl errors, and slow page loading speeds. These problems affect a website like a parasite and may eat its performance juice. And if the problem persists for a long time, it can decrease website growth a lot.
5. Build SEO Strategy
As people become more dependent on the internet, the number of websites is rapidly increasing. With the increasing website number, the competition level is also increasing and making it harder to rank content. For that, it is very important to build a unique SEO strategy for your business. But how to build an effective SEO strategy for CBD businesses?
Search engine giant Google prioritizes user-friendly websites that have resourceful content to rank higher. So, first, you have to try your best to make your content easy to access and read. Apart from this, you have to deeply research the top-ranked content in your niche that has higher keyword difficulty. By analyzing competitive top-ranked content, you can get ideas about the strategy that works to lift content to a higher position on SERP.
6. Technical SEO
It is not possible to improve search engine visibility without optimizing a website’s technical aspects. For that, you must optimize your CBD website’s structure, content, URLs, and other technical aspects. However, the good thing is you won’t need to optimize technical SEO every day. It is recommended to check a website’s technical health once a month to make sure everything is going well.
7. Content Planning
Content planning helps a business cover the most necessary topics that target audiences look for on a website. In addition, it helps a lot to apply other important SEO strategies naturally. Such as category-based keyword research, internal linking mapping, keeping the website organized, etc. But, what can happen if you do not plan content?
Well, it will be an obvious disaster! You must create your content to attract your target audience and generate engagement from them. And for that, you must plan for the content that your target audience is looking for. Hare, you can use keyword research tools to make sure the type of content you are planning for your target audience has a good search volume and does not have too much competition.
8. On-Page SEO
Proper on-page SEO is very essential to optimize content for search engines and get a higher ranking. In the competitive field of CBD marketing, following the best On-Page SEO practices is a must. Not only does it enhance the visibility of your content on search engines, but it also makes it more user-friendly. To optimize the content of your CBD website, we recommend following our comprehensive On-Page SEO Checklist.
9. Acquire High-Quality Backlinks
I. Guest Blogging
Guest blogging is considered the best method to acquire high-quality backlinks. It involves creating informative content with a backlink in it and publishing it on other people’s websites. The purpose of guest posting is to promote content, but the focus should be on information. Due to the high demand for quality backlinks, some websites charge for guest blogging.
To get backlinks via guest blogging, you have to take permission or make a deal with a website. And if the website accepts a guest post, then the process of creating backlink content can begin.
II. Link Insertion
Like guest blogging, building backlinks through link insertion requires an agreement with a relevant website that has a high domain authority score. But you are not required to write an entire article. To insert a link as a backlink, you have to read the text content carefully to find a suitable paragraph for linking. After that, you have to suggest link placement to the website owner or editor.
III. Local Citation (For Local Brand)
If you are running a CBD business in a local area, then local citation is the best way to get quality backlinks. In the local citation, you just have to list your business name, address, and phone number on local business listing sites. These websites can be either free or paid.
Well, these are the methods for getting backlinks. To get one, you must follow a certain process. Luckily, we have a complete checklist for Off-Page SEO that can help you a lot in getting high-quality backlinks. So, if you want to get backlinks for your CBD niche, try to acquire backlinks following the right process.
10. Speed & UX Improve
Speed and UX are two crucial terms of SEO to rank better on search engines. If a website takes more time to load, then it indirectly affects the user experience and increases the bounce rate of the website. Which ultimately lowers the ranking on SERP. For that, you have to make sure your website loads at an optimal speed.
To make sure that your website is running at optimum speed, you have to test it regularly. You can use Google Page Speed Insights to test the speed of your website. It’s free to use and provides good statistics about speed and other performance-related factors.
On the other hand, UX design is equally important as website speed. Poor website design can also increase bounce rates. For that, you also have to work with UX to make sure that your website has a good user experience. Here, you have to focus on your website design, navigation, content layout, and other elements. So, make sure that your website design looks good on all devices and that it has a good navigation system.
11. Performance Tracking
As SEO is a long-term process, it is necessary to track performance. It helps to identify which strategies are working and which are not. To track website and individual content you can use tools such as Google Analytics and Google Search Console. You can also use paid SEO tools to get more detailed performance information. So, use these tools to analyze metrics such as impressions, clicks, click-through rate (CTR), etc., and measure content performance and get an idea of where you should improve.
12. Content Optimization
Content optimization and upgrading are very necessary, especially for low-performing content. When content is aged over a year or, content that brings poor engagement, it becomes crucial to optimize that content. But not every time you have to run complete optimization. Let’s see which types of optimization you need based on performance.
When content loses rank over time or fails to bring expected traffic despite having a high search volume, you must optimize it and add more resources to it. Not only that, every content should optimize at least once a year to make it up to date until it turns into a perfect one.
II. Use Infographic
Sometimes content gets decent traffic but failed to retrieve expected engagement. This usually happens when people don’t find the content attractive enough to engage with it. In such a case, infographics can help a lot. Using infographics can make content more attractive to readers.
III. Add Video
For a complicated topic that is a bit difficult to describe using words, it is better to use video content within it. Using relevant videos on content is a good practice as it helps the audience understand the content better. So, if you see that your content has failed to rank well and your competitor has videos in their content, then optimize your content and add videos to it.
By following these CBD SEO strategies, you can improve your website’s visibility and drive more traffic to it. However, it’s important to keep in mind that SEO is an ongoing process, and you should regularly analyze and update your strategy to stay ahead of the competition.
Frequently Asked Questions:
What does “CBD” stand for in SEO?
CBD stands for “cannabidiol” and is a type of chemical found in plants like hemp. Due to surprising medical benefits and a lack of supply, the business of CBD is blooming online. And to make the CBD business successful, it is very important to follow a CBD SEO strategy.
What are the three strategies of SEO?
The three main SEO strategies are:
- On-Page SEO
- Technical SEO
- Off-Page SEO
How to do SEO for CBD companies?
To optimize CBD content, the very first thing you have to do is research CBD keywords and see if you fully cover them in your content or not. So, first, make sure your CBD content contains proper information. After that, you have to gradually implement On-page SEO strategies. These include proper heading structure, applying linking funnels, optimizing multimedia files, editing meta information properly, and more.
When you are done with on-page SEO, you have to focus on content marketing. For CBD products, it is better to run online ads, email marketing, affiliate marketing, and social media marketing. And then, you have to wait and see how your content is performing. Based on performance and ranking, you can apply an off-page SEO strategy for better ranking. That is how you can apply the CBD SEO strategy to your website.