SEO guides from 11+ years of real client work
Link building, on-page and off-page checklists, and strategy, written from the audits and campaigns behind $100M+ in tracked organic revenue.
Link building, on-page and off-page checklists, and strategy, written from the audits and campaigns behind $100M+ in tracked organic revenue.
Latest articles
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Magento to Shopify Migration: SEO Risks and Checks
Magento to Shopify migration SEO: how URLs, redirects, product data, structured data and layered navigation change, and checks before and after launch.
Freelance vs Agency vs In-House for Ecommerce SEO
A balanced comparison of a freelance consultant, an agency and an in-house hire for ecommerce SEO: capacity, skills, continuity, flexibility and when each fits.
What Drives the Cost of Ecommerce SEO
What drives the cost of ecommerce SEO: catalogue size, platform, technical debt, content, link building, markets and reporting, and how scope changes the price.
International Ecommerce SEO: Country vs Language URLs
How to choose a URL structure for international ecommerce SEO: country vs language versions, subfolders, subdomains and ccTLDs, with platform notes.
Hreflang for Ecommerce Stores
How to set up hreflang for an ecommerce store: language and region codes, self-references, return links, x-default, canonicals and the mistakes that break it.
AEO vs GEO vs SEO for Ecommerce
Plain definitions of AEO, GEO and SEO, how they differ in practice for an online store, where they overlap, and how to plan one workload for all three.
Perplexity and AI Overviews for Ecommerce
How an ecommerce store can appear in Perplexity and Google AI Overviews: what the companies document, what is unknown, and the practical work that helps.
Out-of-Stock and Discontinued Product Pages
Keep, redirect, 404 or 410? A decision guide for out-of-stock and discontinued product pages, with what to show, what to do with schema, feeds and links.
Duplicate Product URLs in Ecommerce
Why one product can have several URLs on Shopify, WooCommerce and Magento, how to find them, and how to fix them with canonicals, redirects and cleaner links.
Ecommerce Replatforming SEO Checklist
An ecommerce replatforming SEO checklist: the 301 map, page parity, internal links, sitemap, launch-day checks and what to monitor after the move.
Shopify vs WooCommerce for SEO
Shopify vs WooCommerce for SEO compared on URLs, themes and plugins, speed, structured data and technical control, and where each platform helps or hurts.
Shopify Technical SEO Audit
Home›Blog›Technical SEO ShopifyTechnical SEO audit Shopify Technical SEO Audit, Step by Step A Shopify technical SEO audit checks whether search engines and AI crawlers can reach your pages,…
Faceted Navigation and Crawl Budget
Home›Blog›Technical SEO Technical SEOFaceted navigation Faceted Navigation and Crawl Budget: What Actually Stops Filters From Wasting Googlebot’s Time Faceted navigation and crawl budget collide when every filter click…
WooCommerce SEO Problems
Home›Blog›Ecommerce SEO Ecommerce SEOWooCommerce WooCommerce SEO Problems and How to Fix Them: What I Check First Most WooCommerce SEO problems come from four places: URLs Google should never…
Product Schema for AI Search
Home›Blog›AI SEO AI SEOProduct schema Product Schema for AI Search: What It Feeds, What It Doesn’t, and How to Get It Right Product schema for AI search does…
ai seo vs seo
Home›Blog›AI SEO AI SEOEcommerce SEO AI SEO vs SEO: What Changes for an Online Store For an online store, AI SEO vs SEO comes down to where the…
How to Track AI Search Traffic
Home›Blog›AI SEO AI SEOAnalytics How to Track AI Search Traffic: The Complete 2026 Setup If you want to know how to track AI search traffic properly, stop looking…
My Store Gets Traffic But No Sales
Home›Blog›Ecommerce SEO Ecommerce SEOConversion My Store Gets Traffic But No Sales: How to Find and Fix the Leak When a store gets traffic but no sales, the problem…
ecommerce ai search visibility
Home›Blog›AI SEO AI SEOEcommerce SEO Ecommerce AI Search Visibility: Step by Step Guide Ecommerce AI search visibility is how often your store and your products get named when…
digital pr ecommerce
Home›Blog›Digital PR Digital PREcommerce SEO Digital PR for Ecommerce Brands: How to Earn Links, Sales and AI Visibility Digital PR for ecommerce is the work of getting your…
Ecommerce Link Building
Home›Blog›Link Building Link buildingEcommerce SEO Ecommerce Link Building: How to Earn Links to Product Pages You can earn links to product pages, but rarely by asking for them…
How to Get Your Products Cited in ChatGPT
Home›Blog›AI SEO AI SEOEcommerce How to Get Your Products Cited in ChatGPT: A 2026 Guide for Online Stores To get your products cited in ChatGPT, three things have…
Ecommerce Keyword Research
Home›Blog›Ecommerce SEO Ecommerce SEOKeyword research Ecommerce Keyword Research: How to Find Keywords That Actually Sell Ecommerce keyword research is the process of finding the exact words shoppers type…
Product Page SEO
Home›Blog›Ecommerce SEO Ecommerce SEOProduct pages Product Page SEO When You Have Thousands of Products: What Actually Moves Rankings Product page SEO on a store with thousands of listings…
Collection Page SEO
Home›Blog›Ecommerce SEO Ecommerce SEOCollection pages Collection Page SEO for Online Stores: How to Rank Category Pages That Actually Sell Collection page SEO is the work of turning a…
Try a different word.
Magento to Shopify migration SEO: how URLs, redirects, product data, structured data and layered navigation change, and checks before and after launch.
A balanced comparison of a freelance consultant, an agency and an in-house hire for ecommerce SEO: capacity, skills, continuity, flexibility and when each fits.
What drives the cost of ecommerce SEO: catalogue size, platform, technical debt, content, link building, markets and reporting, and how scope changes the price.
How to choose a URL structure for international ecommerce SEO: country vs language versions, subfolders, subdomains and ccTLDs, with platform notes.
How to set up hreflang for an ecommerce store: language and region codes, self-references, return links, x-default, canonicals and the mistakes that break it.
Plain definitions of AEO, GEO and SEO, how they differ in practice for an online store, where they overlap, and how to plan one workload for all three.
How an ecommerce store can appear in Perplexity and Google AI Overviews: what the companies document, what is unknown, and the practical work that helps.
Keep, redirect, 404 or 410? A decision guide for out-of-stock and discontinued product pages, with what to show, what to do with schema, feeds and links.
Why one product can have several URLs on Shopify, WooCommerce and Magento, how to find them, and how to fix them with canonicals, redirects and cleaner links.
An ecommerce replatforming SEO checklist: the 301 map, page parity, internal links, sitemap, launch-day checks and what to monitor after the move.
Shopify vs WooCommerce for SEO compared on URLs, themes and plugins, speed, structured data and technical control, and where each platform helps or hurts.
Home›Blog›Technical SEO ShopifyTechnical SEO audit Shopify Technical SEO Audit, Step by Step A Shopify technical SEO audit checks whether search engines and AI crawlers can reach your pages,…
Home›Blog›Technical SEO Technical SEOFaceted navigation Faceted Navigation and Crawl Budget: What Actually Stops Filters From Wasting Googlebot’s Time Faceted navigation and crawl budget collide when every filter click…
Home›Blog›Ecommerce SEO Ecommerce SEOWooCommerce WooCommerce SEO Problems and How to Fix Them: What I Check First Most WooCommerce SEO problems come from four places: URLs Google should never…
Home›Blog›AI SEO AI SEOProduct schema Product Schema for AI Search: What It Feeds, What It Doesn’t, and How to Get It Right Product schema for AI search does…
Home›Blog›AI SEO AI SEOEcommerce SEO AI SEO vs SEO: What Changes for an Online Store For an online store, AI SEO vs SEO comes down to where the…
Home›Blog›AI SEO AI SEOAnalytics How to Track AI Search Traffic: The Complete 2026 Setup If you want to know how to track AI search traffic properly, stop looking…
Home›Blog›Ecommerce SEO Ecommerce SEOConversion My Store Gets Traffic But No Sales: How to Find and Fix the Leak When a store gets traffic but no sales, the problem…
Home›Blog›AI SEO AI SEOEcommerce SEO Ecommerce AI Search Visibility: Step by Step Guide Ecommerce AI search visibility is how often your store and your products get named when…
Home›Blog›Digital PR Digital PREcommerce SEO Digital PR for Ecommerce Brands: How to Earn Links, Sales and AI Visibility Digital PR for ecommerce is the work of getting your…
Home›Blog›Link Building Link buildingEcommerce SEO Ecommerce Link Building: How to Earn Links to Product Pages You can earn links to product pages, but rarely by asking for them…
Home›Blog›AI SEO AI SEOEcommerce How to Get Your Products Cited in ChatGPT: A 2026 Guide for Online Stores To get your products cited in ChatGPT, three things have…
Home›Blog›Ecommerce SEO Ecommerce SEOKeyword research Ecommerce Keyword Research: How to Find Keywords That Actually Sell Ecommerce keyword research is the process of finding the exact words shoppers type…
Home›Blog›Ecommerce SEO Ecommerce SEOProduct pages Product Page SEO When You Have Thousands of Products: What Actually Moves Rankings Product page SEO on a store with thousands of listings…
Home›Blog›Ecommerce SEO Ecommerce SEOCollection pages Collection Page SEO for Online Stores: How to Rank Category Pages That Actually Sell Collection page SEO is the work of turning a…
The link building behind these guides
Three campaigns from my case studies, and the numbers each one produced.
3 Game-Changing Link Building Case Studies
How We Got 20K Visitors in 7 Days From Just 1 Backlink
How We Drove 2K Traffic in 20 Days
Three campaigns from my case studies, and the numbers each one produced.
Want to grow your business through SEO?
Whether you’re entering new markets or fighting to stay visible in AI search, let’s talk about what I’d do first. Fee credited if we work together.
Whether you’re entering new markets or fighting to stay visible in AI search, let’s talk about what I’d do first. Fee credited if we work together.