3 Game Changing Link Building Case Studies

Off-page SEO has changed and it can drive sales and traffic. in the following link-building case studies, I have explained how I generated huge sales and tons of referral traffic from the link-building campaigns.

From the beginning of SEO, many SEO experts have been doing backlinks just to pass link juice. But I am trying to change the meaning of backlinks. I came up with a different off-page SEO strategy. Following that, backlinks will not only pass link juice but also drive sales.

A Backlink campaign needs to be strategic and well-planned. I’m testing this new method for several websites. It’s working very magic.

Let’s get started.

Case Study 1: 30k Sales by Just 1 HVC Backlink – E-commerce SEO Project

I started the campaign in February, and by the end of August, we succeeded in driving huge sales from the campaign. The conversion rate was 26.72% which is more than expected.

Now, started to scale the campaign and bring 100k sales from the off-page SEO campaign.

Case Study 2: Getting 3500 Traffic/Month From 1 Backlink

Case Study 3: Ranked KD40 Keyword in Just 2 Months Through HVC Backlink for a Newborn Website

How To Start an HVC Link-Building Campaign

Here, I’ll share the exact way I followed to achieve success. Here are the 4 simple steps that we followed to do that.

Step 1: Build an in-depth Off-page SEO Strategy

An effective SEO strategy is very important if you want to succeed in SEO. An ideal SEO strategy should have some goals that you have to achieve from the campaign.

The major things we implemented in our SEO strategy:

1. Connection Building

As you already know, our strategic goal is slightly different from other backlink campaigns. That’s why I focus on building connections. When I started conversion at the very beginning, I gave them some business/sales, and later I asked for a favor. 

Note: Without building powerful connections, this campaign won’t succeed.

2. Get Maximum Referral Traffic

Our main target was to bring referral traffic that can bring sales. To drive referral traffic, I did high-low competitive keyword research that has buying intent from the user perspective as well as informative. Once it was done, I started doing content planning. I pitched the idea to my targeted prospect, and after they approved it, I assigned my content team to build content.

3. Equal Benefit

One thing I was very clear that the site we are reaching knew the value of the campaign. So we offered them something that they couldn’t reject. Here are a few things you can propose to your targeted prospect for negotiation:

• Partnership
• Paid Article
• Monthly Recurring Fees
• High traffic opportunity

You can use all of the opportunities to show them their benefits.

4. Quality Content

Our strategic goal was to promote some specific content. We made sure that our content was the best and people loved it. We added a lot of things to the content to help our readers. Later, we pitched that content to our targeted sites that preferred us and told us if we maintained the exact quality, then they would promote us. And we did that. 

Step 2: Find High Authority Sites in Our Niche

Finding/sourcing sites isn’t a hard job. There are a lot of ways you can do that. But if you want to find quality sites, you have to do hard work once you find a good website, you have to start backlink outreach very carefully.

The strategy should be unique. Don’t send them very generic messages that you normally use for buying guest posts. 

You can also directly call their advertising department if you have their contact and tell them what you want. Advertisement email/call can give you a response in a very short time.

Step 3: Offer them the Most Value

Remember that if you don’t provide them the proper value, they will reject your offer. Big sites deal with big things. If you think your offer is not good or they can decline it, you should work on your proposal first. Do brainstorming to find out how you are different from others and why they should go with your proposal.

In our campaign, we were very less focused on business. You can do it too. The value can be any kind. Here are some examples of what kind of value you can offer. 

• Offer them great content
• An insightful infographic 
• Partnership
• Help on research 
• High-traffic content suggested

Step 4: Build Content that Will Rank #1

Once you are done with everything and they agree to publish your content, you have to start writing content that converts and ranks #1.

In this specific portion, we had niche expertise and resources to write the market’s best content. Don’t consider it as marketing content/guest post content. It’s the content that will bring your traffic and sales. Also, this kind of link is very powerful when it passes traffic to your website. Google gives actual value to that content.

Bonus Tip: Set Up Proper Tracking

You can use UTM to see the number of traffic you are getting from the website you are posting content. Also, if your website has a goal set up in Google Analytics, you can see the number of sales you got.

You can also use tools link Pretty link in WordPress if you want to do an AB test of your product. In the pretty link, you can anytime change the URL.